This is an interior design and renovation contractor. Old craftsman, new enterprise. After an in-depth interview, we wrote the corporate profile which the boss approved immediately, barring any need for revision.
We have written the profiles of various companies in the same industry, in which competitors abound and competition is keen. Despite the commonality, we rack our brains to come up with a dissimilar profile for each competitor every time.
Although they are peers in the same industry, they each have their own selling points and strengths. As such, no content is ever repeated, nor is a draft used twice, because they each have their own advantages and specialties that need to be highlighted and amplified.