“Sun Yeong Wai” Restaurant is a renowned roast meat brand in Ipoh. Enjoying a sterling reputation for 30 years, it has been highly praised by diners for many years to become a well-known delicacy icon in Ipoh.
Thanks to its visionary founder and outstanding management team, the company has successfully transformed from a small hawker stall to a well-known restaurant.
We were honoured to be invited to do copywriting and a brand story for the company, which gave us a deep insight into the exquisiteness and complexity of today’s roast meat culinary art.
