Competitive Website
Do you have a weak website that is uncompetitive among your peers? You are better than your competitors in every aspect. Yet, you cannot express your words forcefully in front of a sales order, and as a result, the order slips and falls into other people’s hands.
Copywriting + Pictures + Design=Highly competitive website
A competitive website must have the following three elements:
You do not need to shop separately for these three elements everywhere. We have a professional team to craft all three elements to make you stand out from the competition, especially in business copywriting. Since 2004, we have written corporate profiles/website content for more than 1,500 companies.∗
Your website content is written by this kind of writer
Our chief writer has been engaged in writing for more than 20 years. He used to be a feature journalist for daily newspapers and business magazines, a commercial writer for TV stations (RTM2 and TV3) and has written columns for many daily newspapers and magazines.
One of the members graduated from the UK and lived there for several years, specializing in commercial copywriting for many years. Although he is Chinese, his first language is English.
Another colleague, who has been in the media for about 30 years, is proficient in 3 languages. He has written for many magazines and various industrial and commercial articles. He has never stopped writing for 30 years.
The team member with the least seniority has over 20 years of experience as an editor and reporter for renowned magazines and has won the following Magazine Publishers Association (MPA) awards for three consecutive years:
2012 Merit Award- 2013 Bronze Award
- 2014 Silver Award
Trilingual production
English, Chinese & Malay copies to break down marketing barriers & make you a winner!
Malaysia is a multi-ethnic society, with the Malay population accounting for 70% of the market. One more language means one more market. We have professional writers in different languages to provide English, Chinese, and Malay write-ups to help you break through language barriers.
＊All our packages are in English. Adding Chinese or/and Malay language depends on the needs of individual companies.)
A long text tends to do heavy reading, so we practice concise verbiage in every website text (in English), so it is limited to 1000 to 1300 words and divided into 7 to 10 chapters of solid content, commanding strong sales orientation. To achieve these requirements, we must take the following steps first.
Interview
In-depth face-to-face interview with you & write content that is conducive to your sales
You know your customers’ needs best and are most well-versed with your competitors. Moreover, you are most aware of your advantages over the competition. We send an experienced writer with good business acumen and questioning skills to interview you face-to-face to glean the most salient points conducive to sales.
We will not do the following when we get information from you:
- Distributing questionnaires for you to fill in general corporate data and then write a simple, mediocre text;
- Use one set of standard formats to fit all customers;
- Refer to the websites of your local or overseas peers, and plagiarize as closely as possible.
After the face-to-face interview, we shall proceed to select the following topics:
- Optimize the content that offers value to your customers;
- Highlight subject matters that leave a good first impression on your business;
- Emphasize topics that can enhance your business or brand confidence.
Each copy has headers to make easier & faster reading3/5 people read the powerfully loaded headers first!
There are two types of text headings--B2C and B2B. While B2C texts focus on attracting readers, B2B business copies reduce the reading burden.
We add headings to each text to help customers quickly grasp the key points of each chapter, so they can instantly comprehend the content that is beneficial to you.
Copywriting Style
Well-written & fast-paced text is easier to understand than news
There are texts with different tastes and paces. While some are easy to read, some are more difficult. When we write your website copy, we strive to achieve the following results:
- Our choice of words is elegant and not lowbrow to enhance your corporate image;
- The text comes in short sentences with a lively rhythm to make it easy to read and comprehend;
- The text is always concise, straight to the point, and easy to understand to achieve the purpose of “read once and understand all.”
(All our packages are in English. Adding Chinese or Malay language depends on the needs of individual companies.)
These 5 contents will make customers prioritize you!
Most readers have limited patience and cannot concentrate for a long time. The number of words must not be too lengthy. Under such a constraint, we will focus on writing the following competitive content for your website:
- Content that is helpful to your business or sales;
- Content that makes people feel good about your business;
- Content that boosts your brand image;
- Some additional content that is beneficial to you based on our experience; (The additional content shall be based on facts)
- Content that makes you the “top priority” in your customer’s mind.
Commercial Photography
Copywriting & pictures complement each other to give richer information that is more comprehensive & competitive
Attractive pictures are an integral part of a website. A picture paints a thousand words. To present the best reading effect with pictures and texts, we will arrange for an award-winning photographer to take your website pictures.
30 years of commercial photography Painting a professional image & telling your story with pictures
Our photographer, boasting 30 years of commercial photography experience, has won the Photography Award of Fujifilm (M) Sdn. Bhd.
He will take the pictures needed for the design from multiple angles and in an all-around manner to capture the more professional side of your business, enrich your website content, and make it more realistic.
＊Before taking the pictures, we will communicate with you and tell you what preparations you need to make your business look more professional.
＊＊T&C Apply
Web typography
Illustrated web page layout + sales-oriented text
Designing a website with an A+ browsing experience
Show your business strength and brand image
Most people do not like complicated, maze-like websites, so we will simplify the layout and offer a simple but not shabby design. Through simple, exquisite pages with high affinity, you can show your professional strength with words and pictures to enable your customers to read and understand it at a glance.
Treating your website as a special issue of corporate marketing, we integrate the concept of magazine editing into the website and prioritize "smooth information flow,” especially the content that impacts your performance. As such, the website homepage is like a magazine cover, and all critical content will be condensed into one page.
Years of rich experience
+
streamlined production
=
Your competitive website completed in one go
A corporate website is made up of several web pages. Backed by nearly 20 years of experience in website editing and design, we can readily solve the following troubles for you with our rich expertise:
Getting a good copywriter to write competitive content and sourcing website pictures etc., are just some of the problems you have to solve for the website designer, and they can be a big hassle;
We write competitive text and solve website picture problems for you, so you do not have to worry about website materials, editing, and design;
The website designer will discuss trivial matters with you in a group chat from time to time before starting each task. He will only execute it every time you give your approval, which seriously delays the progress;
We are highly experienced and will try our best not to disturb you. We make professional arrangements for you in an all-around way, so you do not have to worry about trivial matters. You just have to wait for the completed production.
(We have a website production flowchart to let you understand the whole process in advance)
We design your website with the same technology used in the White House website
There are a lot of techniques, which we call "Content Management System" (CMS), for designing a website. We will create your website with the WordPress CMS (we use a premium theme with copyright).
WordPress CMS is also used by the White House, Sony Music, Thermos
etc., to develop their websites. We will design your website using the same technology.
Value-added
Very cost-effective as you need to pay once and can use it over and over again
With the website production completed, you will own two crucial materials, namely competitive text and attractive pictures, which will bring you the following benefits:
- The copywriting content, exquisite photographs, and other materials will come in handy when you design a "company profile" in the future;
- Other uses for the website copy include Facebook (profile), WeChat, LinkedIn, Wikipedia, etc. You can use it wherever you see fit.
Simple, mediocre website content is too weak to compete
A website with highly competitive content is your ammunition to stay atop the competition!
The website is neither like "I want to have it if others have it" nor a beauty pageant. In today's competitive era, you do not need a simple, mediocre website but one that is competitive and gives you a high return for your money.
Spending money on a website that does not help improve sales performance wastes money. On the contrary, a highly competitive website can bring repeated returns to your company. This wisely spent money that gives a high return is a shrewd investment.
∗ On average, we complete the corporate profile/ website copy of 2 companies per week. From 2004 to 2021, we have been writing for 17 years. Taking one year for 52 weeks means we have written for over 1,500 companies.
