An old client from Cameron Highlands, this company is a sizable fruit and vegetable grower and wholesaler. We wrote its corporate profile 9 years ago. This time round, we were commissioned to write brand new website content and corporate profile for the company.
Although a company can use the same website content and corporate profile for many years, it is not a good sign because it denotes that the company is not growing, i.e. still staying at the same stage of business development.
There are quite a number of clients who hire us to rewrite their corporate profiles following good business growth. To us, it is just like witnessing a company’s journey of expansion.
In order to humor contemporary readers with less reading patience, the new version is more concise and comprehensive than the old version written 9 years ago, of which the text is reduced by 30%, making it easier to read and browse. But more importantly, it instills more confidence in the company’s products and services after reading it.
