Content writing for professional bank debt management company

A reputable bank financial advisor in Malaysia, SBH Corporate Group Sdn. Bhd. has helped countless individuals and SMEs resolve bank debts. It is a professional bank debt management company well-recognized by the business community.

The company runs diverse businesses and professional services. From a layman’s point of view, it is a company that offers ample, rich data and content, very much akin to writing a thesis to any copywriter.

The primary concern is how to sort out the complicated content and to present it in an appropriate, streamlined manner. When we wrote the company’s website content and corporate profile, we faced the following challenges:

• The verbiage must clearly alienate the company from usury to pre-empt any undesirable impression of a private money lender; 
• The content must be clear, orderly, concise and to the point, easy to read and understand for the general public and distinctly showing the brand’s professional image;
• It must be able to demonstrate the company’s professional strength with solid content and true quality, avoiding rhetoric to leave the unmistakable impression of sophistication and reliability;
• Where appropriate, keywords that are instrumental to the Google SEO search engine must be inserted in the text to improve competitiveness and to help its website ranking in the Google search engine.

SBH has been one of the more challenging write-ups of late. Nonetheless, we did our best and delivered the most desirable results.