For any enterprise wishing to set up an outlet in a shopping mall, the first thing the mall management asks for is the corporate profile.
The corporate profile is an entry ticket to a shopping mall. We have written numerous corporate profiles for a lot of enterprises, including optical companies, pharmacies, food and beverage groups, fashion operators and so on.
Each mall management has its own set of rules on shop leases. What sort of merchants do they prefer? If there is keen competition, why should the management select you as the lessee? What benefits do they get if they lease out the shop to you? In addition, a lot of other important issues must be carefully elaborated in the corporate profile.
‘Other Planet Sport’ represents a women’s sports fashion brand under Alien Tech Concept Sdn. Bhd. Having established a few branches and being ready to enter some tier-one shopping malls in Kuala Lumpur, the company commissioned us to write and design their corporate profile.
