This is a new customer introduced to us by Pek Ong & Sons Nurseries Sdn. Bhd., an old customer from Cameron Highlands. ITES Corporation Sdn. Bhd. is a reputed automatic fruit and vegetable packaging machinery supplier in Malaysia.
Many supermarkets sell fruits and vegetables packaged in transparent bags to keep them fresh, and most of the packaging is done by automated machinery. ITES specializes in the supply of such packaging machinery, and the majority of these advanced machineries in Cameron Highlands comes from this company.
We have produced the English and Chinese versions of the company’s “Company Profile” and a bilingual website to introduce their professional services with pictures and texts and to write about the inevitable trend for fruit and vegetable packaging.
Previously, we produced a corporate profile and website for Pek Ong & Sons Nurseries. The copywriting aimed to convince supermarkets “why they should buy transparently packaged fruits and vegetables” to achieve sales benefits.
In the case of ITES Corporation, the target audience has been switched to vegetable and fruit growers or wholesalers, and the sales appeal has become “Why to invest in an automatic packaging machine” and “Why to choose ITES Corporation”, which is the focus of the write-up.
