Enjoying 36 years of sterling market reputation, YIT MENG CONSTRUCTION SDN. BHD. is a renowned building contractor that has completed various projects, big and small, from A to Z, including architectural drawings, designs, foundation to construction work.
Run by the second generation now, this 36-year-old company has been using a corporate profile written by an employee in Microsoft Word.
So why did they need to re-create a brand new corporate profile when the company has been in the market for so long?
“Times are different, and it is getting very competitive now. The company must create a professional image. We have many outstanding strengths and have done a lot of projects, so we have to get our strong points highlighted,” said the founder, Simon Chew.
＊This is a project outsourced to us by another design company, the work of which includes copywriting and company profile design.
