When it comes to copywriting, a beauty salon’s introduction is very different from other industries. Women are the target of copywriting in beauty salons. Hence, we try to answer the following questions in the copywriting:
- What are their expectations towards the beauty salons?
- How to win their confidence so that they can entrust their body and face to the beautician?
- What else can they experience besides beauty treatment?
- What do they like and what will they reject?
- What kind of experience will ensure they return and spend again?
This project will introduce the high-end beauty and personal care company located in Plaza Arkadia (Desa Park City), a high-end business district. This company has four branches in total.
SkinCare Focus Sdn. Bhd. was selected as “Malaysia’s Most Outstanding Beauty Salon in 2018-2019” by internationally renowned personal care brand Dermalogica.
This is a holistic beauty salon. Besides using internationally renowned products, they also create an elegant and comfortable environment, as well as a VIP service experience. They aim to make each and every customer experience a luxurious treatment befitting a classy woman.
As always, we use the power of words to make strategic and streamline introductions. New customers are able to get the impression that the company is different from other ordinary beauty salons. This effectively attracts even more new customers to patronize the salon.
