ABOUT US
Focus & Professionalism
We Focus on Precision and Expertise—Not on Volume or Clutter
Genesis Copywriting Services was founded in 2004 by a team of professional writers and designers.
Since our founding, we have focused exclusively on corporate profiles for a wide range of business applications. This singular focus is rooted in the professional backgrounds of our core team, whose members bring extensive experience as journalists and editors at leading mainstream media organizations.
Content writing is our strongest capability and the discipline in which we excel with the greatest confidence. We focus on what we do best, delivering it with greater refinement and specialization, rather than expanding into a broader and less focused range of services.
Professional Copywriters
Expert Wordsmiths Elevating Your Competitive Edge
Our copywriters have backgrounds in mass communication and journalism, with formal training in professional writing. They have worked as reporters and editors at mainstream newspapers and magazines.
Backed by years of hands-on experience, we possess sharp insight into business communication and know how to craft content that is both compelling and strategically competitive.
- Our lead copywriter brings over 25 years of professional writing experience, with a career spanning roles as a feature reporter for daily newspapers and business magazines, a publishing editor, and a scriptwriter for business programs on television channels (RTM2 and TV3). He has also contributed columns to numerous media outlets.
- One of our team members, fluent in Chinese, English, and Malay, has nearly 30 years of experience in the media industry. He has contributed business features to numerous magazines and remains an active writer today.
- Another team member, a native English speaker of Chinese descent, studied and lived in the UK for many years. He specializes in business writing with extensive hands-on experience.
- Lastly, one of our colleagues served as an editor and journalist at a renowned magazine for over 20 years. He was honored with the following consecutive awards from the Magazine Publishers Association (MPA):
2012 Merit Award- 2013 Bronze Award
- 2014 Silver Award
Background Advantages
Elevating Your Company Profile into a Branded Special Edition through Professional Magazine Expertise
Magazine publishing and company profile production share many commonalities. With our expertise in magazine editing, we apply publishing-grade standards to shape your company profile into a branded special edition that surpasses industry peers.
A “branded special edition” leverages professional magazine editing and design techniques to craft a tailored, high-quality company profile that captivates audiences with the allure of a premium magazine.
The differences between magazine expertise and conventional practice
Narrative and structure
Magazine expertise
Content is structured like a magazine, delivering a coherent narrative with strong sales impact, resembling a branded special edition that captivates readers.
Conventional practice
A flat, linear introduction that merely lists information without a central theme or clear structure, resulting in dry and unengaging content.
Editorial thinking and style
Magazine expertise
Guided by editorial vision, complex information is organized with clarity, prioritizing key points and maintaining a dynamic flow so readers can quickly grasp your core strengths.
Conventional practice
Information is cluttered and disorganized, making it difficult for readers to identify key points and forcing them to guess at your strengths.
Integrated text and design
Magazine expertise
Text, visuals, and design elements are seamlessly integrated—images, headlines, and key messages reinforce one another, creating a cohesive and impactful presentation.
Conventional practice
Lacking overarching editorial thinking and experience, text, images, and design become disconnected, weakening the overall impact.
Quality control
Magazine expertise
Profiles are produced as brand publications—with logical flow, layered structure, and professional polish, comparable to a corporate special edition.
Conventional practice
Lacking publishing standards, the profile becomes fragmented and unfocused, with inconsistent details and uncoordinated visuals, resembling a patchwork pamphlet that undermines brand image.
Reader-centric
Magazine expertise
Captures what matters most to readers, directly addressing decision-making drivers and shaping customer preference in your favor.
Conventional practice
Focuses on what the company wants to write while neglecting the key points customers actually seek.
A magazine-style company profile functions as your company’s branded special edition—rich with storytelling, selling points, and commercial impact. Choosing a team with a magazine-editing background provides stronger quality assurance.
Not an Intermediary
A More Professional Process, at a More Reasonable Price
We are not intermediaries who break your project into parts, outsource them to various individuals working separately, and then patch together your company profile.
Instead, we craft your company profile to magazine-publishing standards, executing each stage with meticulous attention to detail.
Our team collaborates closely under one roof, communicating in real time and working in sync to seamlessly integrate content, visuals, and design.
Important: We are not intermediaries; there are no profit-sharing layers or layered markups (superimposed costs), making the price more affordable. You won’t overpay.
Trilingual Contents
More Languages, More Markets
Helping You Overcome Language Barriers in Marketing
Malaysia is a multi-ethnic society, with the Malay and indigenous groups comprising over 70% of the market.
One more language opens one more market. We offer professional copywriting services in English, Malay, and Chinese to help you overcome language barriers in marketing.
- All content is crafted by professional human writers, not generated by AI or translation websites.
- Our standard package is offered in English, with Malay or Chinese versions available as flexible add-ons based on your needs.
21 years of cumulative experience, abundant strength meticulously honed
We've spent 21 years laying a solid foundation, and now is the ideal time to entrust your project to us.
