Why do corporations need a corporate profile? It’s more important than you think!
The days of doing business through good relationships are over. In this ever-changing era, the business world has changed so much that business administration graduates are taught to get the corporate profiles of at least three suppliers for comparison to ensure value-for-money procurement!
A highly competitive corporate profile can bring 6 major benefits to your company:
- The corporate profile is the business image of your brand and company, the content and design of which serve as a brand ambassador for the corporation.
- The corporate profile, representing your company and brand, serves to introduce and promote your company. It plays a vital role in setting you above all competitors.
- The corporate profile is your company resume, akin to a corporate ‘identity’, or a significant document that comprehensively highlights your corporate competitiveness.
- The corporate profile, a very practical and useful document, serves extensive purposes—for submission to government agencies, tender bidding, suppliers, potential customers, participation in awards competitions etc.
- The corporate profile, which is just a one-time expenditure, can be used extensively for a long time, making it an important investment tool that generates a lucrative return.
- In most business liaison, the initial contact is made with the corporate profile that effectively introduces your company and brand to interested parties. It is the most essential document to close business deals.
In business, any expenditure that does not generate a return is a waste of money. Conversely, if a return is generated, it represents a good ‘investment’. The corporate profile is definitely a worthwhile investment because it will generate multi-faceted, long-term returns for your company.
More to the point, for such a crucial corporate document, an experienced copywriter must be commissioned, one who plans meticulously and writes the most competitive profile, to make your corporate profile stand out prominently in the eyes of the readers!