First Thing First in Writing a Beneficial Content for You
Face to face interview
An interview is the most important task before copywriting. For all the business writing services we provide, we always start with a face-to-face interview.
An interview is the most crucial process for custom-made copywriting. The interview, relaxing yet rigorous, is a source of inspiration for us to obtain important information such as marketing initiatives that matter the most to you, and to write an awe-inspiring content.
Laced with marketing acumen, we will ask questions that are conducive to marketing, but we will not lay out your answers in a straightforward manner, since it would be just a recount of your narratives, which does not boost sales and marketing in any way.
The following 3 points are of the utmost significance:
- We will ask you questions that are conducive to sales and marketing, but will not write the entire content of your answers verbatim.
- You may not be able to give a full account, or may have omitted some key contents, but we will complement your account with other beneficial contents as we deem fit.
- After assimilating the interview content, the final script may show some changes and whitewashing, or with some of the basic facts embellished to make the content more conducive to your sales and marketing efforts.
We Install Double Measures to Improve the Standard of Copywriting
All business texts written by us are done so in accordance with a standard operating procedure, one crucial item of which is proofreading. This is to ensure that every business text attains the highest professional quality. In business term, this is ‘quality control’.
When a copywriter completes a text, he checks it personally and passes it to a professional proofreader for proofreading, whose job includes the following:
Monolingual text proofreading
Grammar check, fluency of sentences, concise use of words, data verification, names of places, special terms, consistent vocabulary etc.
Bilingual/ trilingual text proofreading
The proofreading work is the same as the above ‘monolingual text’. In addition, a bilingual or trilingual content comparison is performed to ensure that the texts in different languages are consistent.
A senior proofreader is responsible for correcting mistakes and revising the text. When the proofreading work is done, the copywriter amends the text accordingly. This proofreading protocol is specially set up to uplift all written texts to a higher standard.