We Did Not Start Copywriting in Response to Market Demand
Our Passion & Profession Make Copywriting a Natural Means of Living
‘Copywriting’ is the art of marketing through a text content. It is not a profession that can come by with short-term training. This is especially true with business copywriting, which requires a long period of honing to attain the highest standard of expertise.
In our professional team, every copywriter has been steeped in the profession for many years. Some hail from the media, boasting of solid business writing experience. For example, one particular copywriter has written for numerous newspapers and magazines, and has scripted various business papers in the form of contracts.
Another good example would be our chief copywriter, who has been working as a writing expert for more than 20 years. He has served as a special reporter, publishing editor and lead writer for a daily newspaper and business magazine; a commercial program writer for TV stations (RTM2 and TV3) as well as a regular columnist for many daily newspapers and magazines.
Another team member, who lived a few years in and graduated from the U.K., has been specializing in business copywriting for a long time. Meanwhile, he also serves as a senior interpreter in Malaysian courts (magistrate and high courts).
Having worked continuously in business writing, we package every client’s company, brand, product and services etc. aptly and beautifully, embellishing and empowering marketing to make them a class above their competitors!